Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurned creators into growing their own online profiles, attempting to expand their followings into that of the social celebrities they see earning big paychecks for brand deals on social media. With follower counts and engagement becoming more important than ever, it has become increasingly difficult to understand exactly what’s organic and what’s not these days.
With more people than ever are seeking fame and fortune on Instagram, and the platform has become filled with fake followers and inauthentic engagement from creators looking to accelerate the process of growing their social profiles into prolific channels. It’s for this reason that it’s important to perform an audit before trusting any influencer.